The ProCopyCat Press.
No patience for the usual brand BS.
Marketing That Doesn’t Lie to Itself. Or You.
Lightbulb moments, hot takes, and useful frameworks await.
FEATURED POST
SEO isn't Dead. It's on Steroids Called GEO.
Meet GEO, the AI-driven powerhouse making traditional SEO look prehistoric. Less keyword stuffing, more human clarity, and conversions without clicks (yeah, seriously).
Ready to ditch the dinosaur tactics?
Rapid reads, snackable strategies.
Most AI content sounds robotic because it’s trained wrong. Learn the right inputs — customer language, sales insights, strategic positioning — to train AI content systems that actually convert.
You don’t need a big-budget brand study to know if your message works. Here are five simple, fast ways to test your messaging.
Not all content converts on command—and that doesn’t make it useless. Learn why some brand assets build long-term trust and how to think beyond the dashboard when measuring value.
Most brand strategies are built on outdated theory. Learn why loyalty is overrated, clarity converts, and what actually drives customer decisions—backed by real research.
Is your value prop are too vague, too clever, or trying too hard to be different? Here’s what actually works—and what the data says about making your message land.
Most brand strategy is a fantasy. This post takes a chainsaw to outdated frameworks like STP and the 4Ps—and shows what actually drives buying behavior (hint: it’s not your tagline). Based on real research.