Antoinette W. Owner | ProCopyCat LLC
Meet Antoinette, Mrs. Marketing Fixit
Hey there! I'm the one behind the brand strategies and content that cut through the digital noise and make your audience sit up and take notice.
I've got a rather unconventional background in marketing. But it's to your benefit. Keep on scrolling to find out why.
Background & Experience
Buckle up. It's a wild, weird ride.
My career in marketing began over 7 years ago. Before that, I worked in healthcare. And in my spare time, I wrote fiction and decided to publish my work on Amazon.
But I'm extra. It wasn't enough to simply publish the books. I wanted fame. Fortune. Accolades! And to get those, I had to market my work. Thus began my journey into marketing.
I spent a lot of time and money on professional copyeditors and writing coaches. My fiction writing? On-point. But my marketing? Eh, not so much.
To give my books traction, I had to learn how to:
CREATE A BRAND WEBSITE
I couldn't rely on Amazon as my home base. I needed my own internet real estate.
LEARN THE SEO FUNDAMENTALS
I wanted that website to rank and get traffic. So, I had to learn the basics of on-page and off-page SEO.
FICTION WRITING? GOT IT. COPYWRITING? BETTER LEARN IT.
I needed to sell those books. And copywriting was the tool I needed to learn to help me do that.
UNDERSTAND MARKETING FUNNELS, LEADS, & LEAD MAGNETS
If you write it, they will come? No way. I had to actively market and promote my books.
DISCOVER AND LEVERAGE THE POWER OF EMAIL MARKETING
The best way to build a paying audience for fiction? By building an email list. I had to learn the ins and outs of email marketing.
LEARN WHAT AN ICP IS AND HOW TO TARGET THEM
Not everyone is going to like my work. That's okay. There's a lid for every pot! I had to learn what an ideal customer profile is and how to find them and sell to them.
So, what were the results of all this effort?
The second short story in my series hit #1 in its category on Amazon.
I didn't get fame. Or fortune. Got a lot of accolades and 5-star reviews though. But most importantly, I discovered a huge market need for, well, marketing. I live under a rock. Anyway, I started offering marketing services to other authors.
And my business grew from there.
I sold blog content and all the other things marketing I'd learned in my stint as an author to B2B and B2C brands.
My services have since evolved. I started seeing countless brands suffocating under the weight of uninspired content, lackluster strategies, and a total misalignment between sales and marketing that bleeds cash.
So my newest mission became clear: to breathe life into these brands and help them make a shi$load of money.
What's in it for you when you work with me?
Creativity AND marketing savvy.
My background as a fiction writer is a major advantage for the brands who work with me.
You get someone with a deep understanding of online marketing and copywriting fundamentals who can weave a tale that pulls people in and gets them to emotionally connect with you.
My ability to write from the point-of-view of multiple characters, in different voices, and across multiple eras and universes makes me adept at creating and adopting your unique brand voice.
With a sprinkle of creativity, a dash of strategy, and a whole lot of hard work, I turn the underdogs into champions, time and again, helping businesses like yours find their voice and their stride.
This means no more yawn-inducing content or vanishing visibility.
It's full-funnel journeys that lead to "take my money" moments, verbal brand identities that speak volumes, and content marketing that’s as engaging as it is strategic.
Do you dare to be different with a distinct, unmistakable, unforgettable brand voice?
Stand out in a crowded market with a storyteller's flair. Get in touch with me and let's be like Nike and JUST DO IT.