You don't need a writer.
You need a
storyteller
who can
tee up sales.
I design brand identities & strategies, conversion-focused websites & AI content engines, building them into systems your team can use & that turn marketing into a sales-supporting asset.
- Websites that sell
- Brand identities built to enable sales
- AI content engines designed by a pro writer
10 years in business.
Not deliverables. Outcomes.
100s of customers.
Millions in revenue earned with strategic, effective, outcomes-based content marketing.
Some Happy Clients
Results & Case Studies
The Concord Center
Brand Identity & Copywriting
A comprehensive brand foundation built for a mental health practice — used to clarify core services, reduce patient friction, and responsibly power a custom AI content system.
ADAS Diagnostic Solutions
Brand Identity, Copywriting, Website Design
A brand-first website built to serve multiple audiences in a technical, high-trust industry, bringing clarity to complex services and replacing generic messaging with credible, differentiated positioning.
Marketing working hard but not moving the needle?
- You can’t explain what you do in a way that sticks.
- Website looks outdated, or generic, and doesn’t answer buyer questions.
- Your brand sounds fine but it doesn’t differentiate.
- Sales and marketing are active but not aligned.
These are foundational problems. Better copy, better tactics, or more cash thrown into the gaping maw of paid search won't fix it.
You need messaging that functions as infrastructure.
I build brand foundations that:
- Clarify your value in plain language buyers act on
- Give your website structure and direction
- Equip sales with language that closes
- Power content and AI systems without constant reinvention
When messaging is built this way, it stops being decorative. It becomes the through-line that turns effort into momentum.
Antoinette is top notch and there are not many gurus like her. Finally someone who understands the right approach to branding and helping to create a content strategy that generates awareness and sales. She will always be my go-to expert!
Kham I. Founder & Owner
Compound Effect
Your storytelling is 🔥🚀 Antoinette Walton
Victor I. Co-founder
Leaps
Who wrote that headline? Who wrote it?! I'm going to get it tattooed on my a$$.
Greg D. Founder & CEO
Tenax Strategies
What I do
I don't sell deliverables.
I sell outcomes and I build systems that work together.
Websites
Your website shouldn’t just look better it should do more.
I design websites as conversion systems with:
- clear positioning
- buyer-aligned structure
- messaging that answers the questions prospects have
The result is a site that supports sales and doesn't need a translator in every call.
Brand Identities
Built to drive sales.
Most brand guides sound nice and sit in Google Drive. This one fuels your website, content, AI systems, and sales conversations.
I build messaging that answers buyer questions, reduces friction, and supports revenue growth across the entire funnel.
AI Content Systems
I build custom AI content systems for efficiency AND quality.
My AI content systems are designed by a writer, not a techie.
With a background in publishing and content marketing, I design these systems to protect voice, clarity, and intent while increasing speed.
Teams get higher-quality content that’s on-brand, sales-aware, and usable across the funnel.
Sales Enablement
When sales and marketing don’t line up, everyone feels it.
I create sales-supporting assets (flyers, brochures, case studies, etc.) that help teams communicate value clearly and confidently.
Everything is designed to reduce friction, shorten sales cycles, and make it easier for buyers to say yes.
What You Get When You Work with Me
Brand Identity & Messaging
Customers instantly understand why they should choose you.
Content Strategy Positioning
Every piece of content moves buyers closer to the sale.
Custom AI Content Systems
Your marketing scales without losing nuance or brand voice.
Sales Enablement Copy
Your team has the right words and materials to close deals faster.
Website Copy, Design & UX Strategy
Your site becomes a 24/7 sales machine.
Email & Funnel Copywriting
You OWN your followers and your leads convert.
The ProCopyCat Press
Get the latest insights that cut through the usual marketing BS.
FEATURED POST
Why Your Blog Traffic Collapsed And What To do About It
Blog traffic fell off a cliff and no, it wasn’t all the fault of an algorithm update. This piece unpacks what actually collapsed (spoiler: it wasn’t real buyer intent), why panic-publishing or slashing content won’t save you, and how to build content that earns trust, clicks, and revenue in a post-AI search world.
Rapid reads, snackable strategies.
