How to Train AI to Write Like You (and Sell Like Your Best Rep)
(Spoiler: It starts with the right inputs.)
Every good writer has a voice. You recognize it instantly: their tone, their pacing, even their quirks. That’s how you know it’s them.
AI-generated content? Usually the opposite. Without the right training, most AI content sounds robotic, like a techbro fever dream.
You've seen it before:
“In a world where...”
“Transform this! Revolutionize that!”
“Streamline strategic scalable synergy!”
Not exactly inspiring trust, is it?
The reason most AI-generated content is terrible is straightforward: pilot error.
People are using AI wrong. They're trying to prompt their way to good content, rather than training for it.
✅ You Don’t Prompt Your Way to Great Content. You Train for It.
When I build custom GPTs and AI-assisted content systems, the quality of outputs depends entirely on the quality of the inputs. Here’s the intelligence your model actually needs:
- Real customer pain points, in their own language (not vague “persona insights”)
- Words from sales calls that actually close deals
- Founder POV and genuine team expertise (the authentic reasons your brand exists)
- Strategic messaging based on how real people buy
- Content frameworks designed to scale mental availability
These aren’t random inputs. They’re the raw materials of high-performing messaging.
❌ What Your GPT Doesn’t Need:
- Demographic fluff masquerading as strategy (age groups, zodiac signs, playlist preferences — none of that drives conversion)
- Personality tests cosplaying as brand strategy (no one buys from you because your brand is an “INTJ”)
- Tone-of-voice docs written like legal contracts (guidelines, not straightjackets)
🎯 When the Right Inputs Go In, Here’s What Comes Out:
- High-quality content that’s faster to create and more interesting to read
- Consistent messaging across teams, channels, and tools
- Sales enablement materials your team actually wants to use
- Time back in your day to tackle the “too hard” pile (every founder has one)
Writing faster matters. But clarity, consistency, and conversions matter more. That's why the inputs are everything.
🧠 How This Ties Back to Brand Growth
The Ehrenberg-Bass Institute’s research
is clear: brands grow by increasing mental availability — being remembered and considered at the moment of choice.
Your content and messaging system (and yes, your GPT) must support that. By training AI with strategic inputs — customer language, sales insights, clear positioning — you’re building a system that consistently drives growth.
Not scattershot AI prompts. Not fluffy branding docs.
Just clarity, consistency, and content that actually sells.
👉 Ready to train your AI the right way?
I help founders and teams build strategic GPTs and content systems that scale — without losing their voice or their minds.
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